Negative reviews can be useful. They give your brand the opportunity to show potential customers how they will be treated should there be any hiccups.

Cofounder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Online reviews have become integral in many consumers' ...

Nearly two years after announcing its plan to explore a new rule to address the deceptive and unfair use of consumer reviews, the Federal Trade Commission ("FTC") issued the final rule on the use of ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

Finalized last year, the U.S. Federal Trade Commission’s (FTC) Final Rule on the Use of Consumer Reviews and Testimonials (the “Final Rule”) principally addresses the sale, purchase, and publication ...

To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec From five-star raves to one-star eviscerations, Amazon product reviews can provide shoppers ...

"Early attention to compliance will help reduce enforcement risks and foster greater trust with consumers in an increasingly regulated online marketplace," Crowell & Moring said in a note to clients.

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...