Color holds incredible power. It transforms mood, shapes perception, and sometimes even sparks a memory you didn’t know ...

The analysis of visual color and color variation is an important exercise for numerous markets and industries. Here, we describe in detail protocols and optimal practices for dependable and sturdy ...

Unmetric, a specialist in branded content analysis, has added capabilities that it says can help marketers identify the most engaging colors and images posted on social media. These can then be ...

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in our everyday visual experience. It’s described as an intensely saturated ...

Are you looking to raise your engagement levels across all your social media platforms? With the continually changing algorithms on Facebook, Instagram and Twitter, getting higher social engagement ...

Birds boast some of the most vibrant colors among terrestrial animals. Our pretty avian friends have inspired our Democrat and Chronicle photographers for years and captured the imaginations of many ...

Map and navigation apps, be they from Google, Apple, previously Nokia, or even Microsoft, can be life savers, especially when venturing into territory unknown. But that only works if you can actually ...

People can be made to see reddish green and yellowish blue—colors forbidden by theories of color perception. These and other hallucinations provide a window into the phenomenon of visual opponency ...