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The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of happiness driving standout results. Every year System1 tests all the major ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...

The Christmas advert season has officially started, and Richard Curtis's genius is all around—again. Subscribe to our newsletter for the latest sci-tech news updates. From the carrot expressing love ...

John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that ...

Halloween is over, Bonfire Night approaches, and Mariah Carey is nearly done defrosting. That can only mean one thing. Christmas is nearly upon us. As such the shops are already dusting off their ...

Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ...

Coca-Cola has released a series of AI-generated Christmas ads that sparked mockery and disgust from social media users. AI-generated video has been slowly making its way into advertising, with the ...