Unveiling new features at the recent 2023 Upfronts, YouTube announced the introduction of 30-second unskippable ads and pause ads to its YouTube Select package on CTV. No doubt, the move was intended ...

Connected television (CTV) has transformed how audiences consume content on YouTube, rapidly becoming a massive driver of the platform’s overall viewership and strategic focus. Televisions have ...

YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here's what you need to know. In 2020, more people than ever streamed YouTube on connected TVs (CTV).

YouTube over the last year while 65% increased their spending on Netflix, according to DoubleVerify When you purchase through ...

YouTube on Monday introduced an option for performance advertisers that allows them to drive and measure conversions on connected television (CTV) by increasing the ability for viewers to shop from ...

The video platform touted new CTV ad products, its NFL Sunday Ticket deal, and teased that generative AI "will change the landscape for years to come." By Alex Weprin Senior Editor In an upfront week ...

Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, ...

YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers. YouTube is increasing the duration of ad breaks on Connected TV ...

SAN BRUNO, Calif.—With more and more people accessing YouTube content on connected TVs, YouTube has announced new features that provide viewers with a more engaging experience and interactivity via a ...