The most important part of anyone’s beauty routine is rest. A lack of sleep can impact our mental health, energy, and physical appearance. Nothing is worse than hoping your mascara can cover those ...

In a departure from their usual content, TikTok beauty influencers are "de-influencing," telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing ...

This week, Inderscience Research Picks are focusing on a special issue of the International Journal of Internet Marketing and Advertising dedicated to social media influencers. The credibility of ...

Among the most popular creators on social media are beauty gurus — and some of our favorites just banded together to nail the internet's latest trend. This weekend, James Charles, Manny MUA and many ...

Let's face it, finding a foundation and concealer that properly matches your skin tone isn't always easy. When we do find it, though, we must share it with the rest of the world, especially via social ...

Meredith Duxbury is the moment! It’s hard to not take notice of the beauty guru, who rose to fame via TikTok thanks to her viral foundation technique. Since making her debut on the social media ...

Long before “diversity” was a buzzword for beauty brands, YouTube beauty guru Jackie Aina was championing dark-skinned women and men who never saw themselves represented in the makeup industry. Nearly ...

The YouTube beauty influencer opens up about launching her debut cosmetics brand, Tati Beauty, dealing with life in the public eye and more Kaitlyn is a former Assistant Style & Beauty Editor at ...

The 23-year-old makeup guru says becoming an instant beauty phenomenon feels "surreal" Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. A little over a year ago, Mikayla Nogueira was ...

Beauty influencers didn't exist 40 years ago in the same way they do today, but we can all agree that if they did, it'd be a pretty wild thing to look back on. There's no telling what kind of wild ...

The Glow Kit creators and brow slayers sure know how to keep a makeup junkie on their toes. Anastasia Beverly Hill's Norvina palette just made its grand entrance into the beauty sphere, and it's ...