While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

Memphis Grizzlies point guard Ja Morant has one of the most popular basketball shoes in the NBA this season. After Morant ...

Basketball fans know that nothing is ever guaranteed in the NBA. Last night, the 8-seed Miami Heat completed a gentleman's sweep of the Milwaukee Bucks in the first round of the Eastern Conference ...

Leylah Fernandez has become one of tennis’ biggest trendsetters since her major breakthrough at the 2021 US Open, and the 21-year-old’s bold style is once again in the spotlight after donning ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. NBA Playoffs making you want to get back on the court? It ...

A popular pair of Jordan basketball shoes is on sale right now for 40% off. Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and ...

However, it is competition that breeds industry-wide innovation, and Nike certainly doesn’t have the market in a chokehold the way it did in the heyday of LeBron, KD and Kyrie. Anthony Edwards’ adidas ...

UConn women's basketball star Paige Bueckers has signed an NIL deal with Nike, the company announced on Wednesday. She will be part of the campaign promoting Nike's new G.T. Hustle 2 sneakers this ...