What B2B marketers should know about AI, how to think about it and how to start applying AI in your marketing. In 2011, when IBM Watson won an exhibition match on Jeopardy against two of the show’s ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

E-Business became so popular, especially during the pandemic, that many offline stores and businesses switched to online. In this article, we will walk you through the main concepts of e-Business and ...

YouTube has become a powerful platform for B2B marketers, offering great opportunities to educate prospects, showcase their expertise and generate qualified leads. But in the rush to publish videos, ...

HERNDON, Va., Sept. 23, 2021 /PRNewswire/ -- Exostar, a leader in trusted, secure business collaboration in the aerospace and defense, life sciences, and healthcare industries, today announced the ...