The pilot project with GoalProfit was launched in January 2021, and in November, it began to be scaled up to all of the chain's stores. Azbuka Vkusa's pricing team experts worked with GoalProfit to ...

The Azbuka Vkusa retail chain has entered into a partnership agreement with Biolink Tech LTD, a U.K. technology holding company of Russian origin, and acquired a minority stake in this company.

Russian supermarket operator Magnit is consolidating its position in the sector by acquiring premium-segment competitor Azbuka Vkusa. Magnit, whose largest shareholder is the Russian investment firm ...

Russian retail giant Magnit has agreed to acquire a controlling stake in the premium supermarket chain Azbuka Vkusa in a deal worth an estimated 35-40 billion rubles ($428-490 million), the RBC news ...