Do you love the iconic Auntie Anne's pretzel smell? Well, now you don't have to go to the mall anymore to smell buttery dough and salty goodness. On Thursday, the Pennsylvania-born pretzel company ...

(CNN) – Auntie Anne’s is launching a perfume inspired by its pretzels. The scent is called Knead. Auntie Anne’s said the perfume is infused with notes of buttery dough, salt and a hint of sweetness.

It’s not a joke: Auntie Anne’s is launching a new perfume that smells like their pretzels. “There are few scents more recognizable than the aroma of Auntie Anne’s,” said the Chief Brand Officer at ...

Walking through a mall comes with a great decision to weigh after a day of shopping — do you get Auntie Anne's pretzels or not? The sweet, bready smell influences customers to approach its blue and ...