Concerns are raised that new AI tool may push customers towards AppleCare and other company-benefitting decisions.

Apple has quietly revealed plans for a new virtual shopping assistant in the Apple Store app, not through an announcement but ...

Apple has updated the Apple Store app’s privacy policy, adding terms regarding a yet-to-be-released virtual shopping assistant.

The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Apple is kicking off the holiday shopping season with a Black Friday promotion: from November 28 through December 1, customers who purchase select Apple products will receive an Apple Gift Card worth ...

Apple today updated the Apple Store app to introduce a more personalized For You experience, which offers up more relevant product and service suggestions along with more information on what you can ...

Apple’s annual Black Friday shopping event starts on November 29. The company bundles a gift card worth up to $200 with selected devices. The offer applies to purchases done through Apple’s retail or ...