Internal Amazon metrics have created a rosy view of the impact from Alexa and Echo on the company’s revenue from other services. This led Amazon to continue investing heavily in its devices business ...

Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

Amazon is planning to unveil a souped-up version of its decade-old voice assistant this year and will charge a monthly fee, sources say. The offering will not be included in Amazon Prime subscriptions ...

Alexa can now generate podcasts on the day's trending news, top spots to explore during a trip to Rome or even how to make sourdough, all with the help of artificial intelligence. On May 18, Amazon ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user. Tyler has worked on, lived with and tested all types of smart home and security ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers lifestyle tech for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, most ...

Amazon announced its long-awaited generative AI-powered Alexa Plus today, and it’s one of the biggest updates in the history of voice assistants. It can generate responses instead of simply repeating ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...