Remember when you were a kid, and you and your pals stumbled upon that thick medical book with grotesque pictures of what diseases can do to the human body? As you flipped the pages, something told ...
If you’ve been watching March Madness, you’re all too familiar with the Axe deodorant ad: you know, the one with the astronaut. In case you’ve magically tuned out all commercials in the past week, ...
The ‘Call me’ campaign, developed by BBH Asia-Pacific, consists of four TV spots and two print ads that stay close to the deodorant’s global positioning of giving men the edge in the mating game.