The basic principle of advertising—get your audience members’ attention and make them want to buy—may always stay the same. But when it comes to how advertising is done, evolving technology and ...

Discover how the Law of 29 guides marketing strategies. Learn why repeated exposure is crucial for converting potential customers into buyers and retaining them.

The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...