Advertising, in one form or another, is necessary to get right if you want to properly market your product or service and get the word out to potential customers. However, because of factors such as ...

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are ...

"Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even ...

Posts from this author will be added to your daily email digest and your homepage feed. The co-CEO who replaced co-founder Reed Hastings details the company’s new culture memo, its ad ambitions, and ...

NEW YORK — Duracell is still a billion-dollar brand, but as personal electronics have evolved from Game Boys and digital cameras to smartphones and smartwatches, the role of the battery has changed in ...

For almost 30 years Alma has been the leading outdoor advertising company in Georgia, revolutionizing the country’s outdoor advertising industry with innovative campaigns. The company provides ...