Adidas has opened its first U.S.-only soccer-focused flagship store at North Jersey’s American Dream mall, in advance of the FIFA World Cup 2026 games.
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The store, the first and only Adidas location in the United States dedicated entirely to soccer, is now open inside the American Dream complex.
The opening is aimed to play off the FIFA 2026 World Cup matches to be played at MetLife Stadium, adjacent to the mall.