Fitness trackers, like Nike Plus and Apple Health, are great at measuring activity, but they’re not great at knowing exactly what your body is doing at any second during sports. A new project called ...

Adidas has launched a new tech-stuffed insole called the GMR (£29.95) that blurs the lines between virtual and real-world football. Powered by a Google-designed Jacquard Tag that slots into the insole ...

Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream ...

After jackets and backpacks, Google is now bringing its Jacquard smart wearable tech to the football field. Google is teaming up with Adidas to launch a new connected insole that can track your soccer ...

After several weeks of teasing, Google’s next Jacquard-powered product launched today with Adidas GMR. It’s billed as a way to “use your real-world soccer skills to raise your digital game.” In this ...

Google’s next Jacquard-powered product is a smart shoe insole from Adidas. Called Adidas GMR, this product is developed in partnership with Electronic Arts (EA). It can measure your kicks, shot power, ...

adidas GMR is an innovative smart insole, developed with Google, EA SPORTS FIFA Mobile and a little bit of old school planning. This is not a story of advertising strategy as a cherry on top. This was ...

Google yesterday teased nearly everything about its upcoming collaboration with Adidas and EA Sports except for the actual functionality. The Google Jacquard product has now fully leaked as smart ...

Adidas has launched Adidas GMR, a smart insole for its football boots that connects the performance of the player wearing it in a real match to rewards inside the EA Sports FIFA Mobile game. The ...