Smokey Bear, the Forest Service mascot famous for his catchphrase "Only you can prevent wildfires," turned 75 years old Friday. The character was first unveiled on August 9, 1944, by the U.S. Forest ...

The organization that brought Smokey Bear to television viewers across America is now shifting its focus to meet folks on their social media accounts and digital assistants. The Ad Council, the ...

The Ad Council Adapts to Stay Relevant in an Age of Social Action The longtime creator of public service announcements hopes its new eye emoji, which is part of the “I Am a Witness” campaign, will ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...