If you’ve ever seen a 1970 AMC Rebel Machine in person, you probably remember the paint before you remember anything else. It ...

The late 1960s and early 1970s significantly impacted American performance car history. It was the muscle car era. Every automaker worked hard to reel in the benefits of the market’s hunger for fast ...

That authoritative shout-out was created by American Motors' advertising agency, Wells, Rich, Greene, to draw attention to AMC's new youth-oriented high-performance intermediate. Like the phenomenally ...

When discussing muscle cars from the golden era, we often overlook the fact that GM, Ford, and Chrysler weren't the only manufacturers producing them. American Motors Corporation (AMC) also joined the ...

The opportunity to bring together two rare AMC muscle cars, a 1970 Rebel Machine and the even rarer 1971 Matador Machine, came about due to my long friendship with AMC enthusiast Fred Philips. When ...