(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

The announcement sparked a wave of reactions on social media, with many users expressing confusion about whether the change would affect the Zomato food delivery platform.

Once approved, the company’s website will change from zomato.com to eternal.com. However, the Zomato app will keep its name and continue operating as usual.

In a surprising move, food and grocery delivery platform Zomato has announced that it is changing the name of its parent company 'Zomato Limited' to 'Eternal Limited'.

As the internet is abuzz with the rebranding, the letter clarifies that Zomato will continue to be the name of the food delivery app. The new name Eternal (formerly Zomato Ltd.) will be the parent brand and comprise all four business verticals of the group, including Zomato, BlinkIt, District, and Hyperpure.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.