Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

“Ten thousand years ago, the mammoth roamed throughout the state and claimed Utah as their home. Now they roam again,” ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.

Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

They unveiled Utah Mammoth as the franchise’s permanent, full-time name Wednesday, with a profiled logo of the ice age ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...