Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

Nike just released the latest LeBron James basketball shoes, and they're already turning heads. The sneakers are earning high ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

With an estimated net worth of $1.2 billion, LeBron James has made many sound financial decisions throughout his life. James has won four NBA titles and four Most Valuable Player awards since he was ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Norris Cole was already on his third team by the end of the night he was drafted. Selected 28th overall by the Chicago Bulls ...

22 years into his NBA tenure, LeBron James is still performing at the top of his game. James joined an exclusive list on ...