Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV shows.

It’s not Squid Game — at least not according to the way Netflix ranks its programming. Adolescence, the critically acclaimed U.K. limited series that earned 13 Emmy nominations earlier this week, takes the crown with 144.8 million views worldwide since its March 13 premiere.

Older Netflix shows like Orange is the New Black and Ozark have racked up over 100 million hours so far in 2025, as its Q2 revenue passed $11 billion.

Netflix said AI was used to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout Hollywood.

A new Netflix docuseries reexamines the mysterious 1998 disappearance of Amy Bradley from a cruise, raising fresh questions nearly 30 years later.

The streaming giant's revenue rose 15.9% year over year to $11.08 billion, and earnings hit $7.19 per share.

Freida Pinto is set for a major role in Netflix's upcoming series adaptation of the Jhumpa Lahiri short story collection "Unaccustomed Earth."

The executive's departure comes as part of a strategic shift to regionalize the streamer's ad leadership, TheWrap has exclusively learned.

The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.