But all of that changed when I started using the Emi Jay Mini Boar Bristle Brush. Is it dramatic to say that I’m a happier person having this boar-bristle hairbrush in my life? Yes. Is it true?

Founder and Brand Director Julianne Goldmark, Photo Credit: Courtesy of Emi Jay Welcome to the Emi Jay Era. When Founder and Director of Brand Julianne Goldmark launched Emi Jay as an indie hair ...

Hair accessories brand Emi Jay is embarking on a major retail partnership with Sephora. The roughly 17-year-old brand is entering the beauty retailer on Tuesday, offering a selection of its ...