DIRECTV Breaks Traditional Cable Bundle with New Genre Packs

DirecTV wants to make it easier for streamers to create their own programming package. The TV provider is offering three new ...
DirecTV launches themed streaming bundles called Genre Packs, pricing between $35-$40 monthly. Customers can choose from ...
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...