The new Netflix show on Deion Sanders adds to the Colorado coach's exposure recently on Amazon Prime, Tubi, ESPN, Fox, CBS, ABC, Fox and YouTube.

Deion Sanders is bringing his story to a streaming audience. The Colorado Buffaloes head coach announced on Wednesday that a new series centered around the NFL Hall of Famer's life will be coming to the streaming platform Netflix in 2026. "Prime Time is going prime time in Netflix in 2026," Sanders said in a promotional video for the series.

Netflix announced it will air a three-part docuseries on University of Colorado head coach Deion Sanders called, what else: "Prime Time." Why it matters: Sanders is already one of the most talked-about figures in sports — and with the streaming giant diving deeper into athletes' lives for content,