Walmart has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach. Ryan Mayward, head of sales, said that he's starting to create plans for brands aimed at ...

Walmart Inc. WMT is reshaping its growth strategy by doubling down on high-margin revenue streams — namely, advertising, ...

Walmart's scale and tech-forward approach are redefining how brands connect with today's fragmented consumers.

This could lead to better insights into consumer behavior, more effective advertising strategies and, ultimately, a more dominant position in the market. Walmart's advertising operation could ...

Management said that store-fulfilled pickup and delivery, advertising, and marketplace were all growth drivers. The bulk of Walmart's phenomenal gains in the quarter came from households earning ...

"Walmart and Target are approaching their alignment strategies around newly acquired brands and partnerships very differently," Kelly Jo Sands, executive vice president of marketing technology ...

Information from an Instagram post by People's Union USA founder John Schwarz included Walmart, Sam's Club and all Walmart associates - such as Walmart's private label brands, including Great Value, ...

Walmart's new "Who Knew?" campaign, starring Walton Goggins, effectively and humorously invites consumers to take another ...