Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

To be fair, the Mammoth aren't the first NHL team to go without the plural. The Seattle Kraken, the Tampa Bay Lightning, the ...

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...

The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected the name ‘Bruins’ for its ferocity and toughness and chose brown & gold as ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

The Mammoth name carries deep historical and symbolic significance. Mammoths are known for their herds, which moved swiftly across the land, much like the fast-paced action of an NHL game. This ...

Utah Hockey Club was renamed Utah Mammoth. Josh Lively isn’t the world’s biggest hockey fan. But early this year, the eastern Utah man knew he had to get to Salt Lake City for an NHL game.

Tuesday night, eagle-eyed hockey fans noticed Utah Hockey Club's official YouTube channel changed its handle to ... Utah Mammoth! Mammoth was one of the potential names for the team's official ...

SALT LAKE CITY — Here comes the Utah Mammoth? The Smith Entertainment Group may have accidentally revealed the permanent name of the Utah Hockey Club. Late Tuesday night, a few fans began to ...