For Southwest Airlines, ... has long put customer service at the center of its strategy. Today, it is investing in social media as a complement to other marketing and customer service channels.

Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy ...

Several members of Christi McNeill's family have worked for Southwest Airlines, and five years ago, she sought to continue that tradition when she applied with the company to be a flight attendant.

Southwest Airlines knows it can’t compete with other airlines on high-class service and doesn’t try. Instead, its known for keeping costs down with its no… ...

Marketing News & Strategy How Southwest Airlines is trying to restore consumer confidence this holiday season After last year’s meltdowns, the carrier is investing in technology and communications ...

Paula Berg, director of emerging technologies for Southwest Airlines, keynoted the UW-Whitewater, Comet Branding Social Media Summit yesterday Paula Berg, director of emerging technologies for ...

Long praised as an exceptionally smart, consumer-friendly company, Southwest Airlines finished dead last in on-time flights for the fourth quarter of 2013. Here's how they're attacking the problem ...

The Other Southwest Airlines Strategy That's Being Left Behind. ... Southwest Airlines used fuel hedging as a way to help weather periods in which fuel prices rose high amid economic uncertainty.

Today, it takes about 49 minutes for Southwest to turn a plane around, which is still faster than the other major U.S. airlines, according to data Southwest shared with investors in September.

Shares of Southwest Airlines were up 1.5% at 11:45 a.m. and traded within striking distance of their 52-week high after shooting up more than 12% since the checked bag announcement. More on ...