That was when I realized Hailey Bieber’s skincare brand wasn’t just buzzy. It was a movement. I’ve seen plenty of celebrity ...

Hailey Bieber’s beauty brand has been a favorite among beauty lovers ever since its launch. Now, a collaboration has been ...

Rhode could consider a two-pronged distribution strategy to maintain its buzzy drops on its own site, while seeding a more consistent edit to Sephora. This way, shelves stay stocked, while the brand ...

According to Merkle, 81% of Gen Z prefer shopping in person to online ... vice president of marketing partnerships for Sephora, said of the company’s stores. “Consumers come in to touch ...

Sephora, in partnership with Haus Labs By Lady Gaga ... We’re proud to partner with Sephora to support the next generation of changemakers." Donations will go to Born This Way Foundation’s Kindness in ...

The collaboration strategically targets Gen Z and younger consumers who view ... Sephora Joins Part Of A Larger Movement The Sephora-Valkyries partnership exemplifies a growing trend of brands ...

Celebrated make-up artist Mario Dedivanovic launches exclusive Sephora partnership and global education initiative ...

Sephora unveiled its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga in partnership with ...

Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips ... skin-care lines most coveted by Gen Z and Gen Alpha consumers.